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Strategy-First Marketing for Brands
Plant and Promote Consulting is led by Jessie Portlock, a strategic marketing consultant helping businesses grow with clarity and intention. The work is rooted in insight and structured for results, with a focus on defining brand voice, increasing visibility, and building systems that support long-term growth.
Jessie works directly with clients to develop and execute thoughtful marketing strategies across branding, SEO, content, paid media, and community engagement. When needed, she collaborates with a trusted network of creative and technical experts to build and execute full campaigns. Every project is tailored, collaborative, and designed to meet the specific needs of the business—whether building a foundation or driving a focused campaign forward.
Based in Seattle, working with brands everywhere.
Get Your Website Audit & Social Media Audit
Identify opportunities to increase traffic, improve engagement, and elevate the customer experience. Includes a competitor comparison and a 3–6 month action plan for brand growth.
Marketing Packages
Website Basics
Keep your website performing at its best with a full-service approach that includes a website refresh, advanced SEO, and ongoing monthly content. Improve visibility and search performance while staying active in local search through Google My Business updates and review management. Hosting, maintenance, and site updates are handled seamlessly behind the scenes.
Starter and curated website options are available based on your needs. Whether building a strong foundation or a fully custom experience, every site is designed with SEO, user experience, and performance in mind to support long-term growth.
Ongoing Marketing
Support consistent growth with a comprehensive marketing approach that includes brand development, strategic planning, and ongoing consultation. From advanced SEO and AI search optimization to sales funnel improvements and monthly website content, every effort is designed to increase visibility and performance. Social media management, graphic design support, and email newsletters keep your brand active and engaging, while market and competitor research inform ongoing strategy. Local presence is strengthened through Google My Business updates and review management, with media vendor coordination, contract management, and detailed reporting ensuring everything runs smoothly and delivers measurable results.
Curated Campaigns
Launch high-impact, one-off campaigns designed to meet specific goals and create meaningful momentum. From influencer and affiliate activations to brand collaborations, product launches, and go-to-market strategy, each campaign is tailored to your audience and objectives. Paid media, retargeting, and conversion optimization work alongside funnel development, email and SMS campaigns, and promotional initiatives to drive results across channels. Engagement-focused efforts such as giveaways, community campaigns, events, and experiential activations help build visibility and connection, while fundraising and nonprofit campaigns can be integrated to align with your broader mission.
Marketing Strategy & Brand Foundations
Establish a strong digital presence with strategic brand development across key channels. From SEO and web optimization to email marketing, social media, and analytics reporting, everything is built to support measurable growth. Optimize digital funnels, track performance, and turn insights into action that drives real results.
Branding & Creative Content
Create content that connects and converts, from blogs and videos to infographics, contests, and case studies. Strategy-led campaigns are tailored to each platform (Instagram, TikTok, Pinterest, LinkedIn, YouTube, and more) and backed by reporting that tracks engagement, traffic, and conversion across platforms and sales funnels.
Community Building & Business Development
Connect with your audience and identify new markets for your company. Build brand authority while creating new and lasting relationships through business development, public relations, link building, and community management (CRM). Strengthen engagement and expand your reach through strategic partnerships, outreach, and relationship-driven growth that supports sales, lead generation, customer acquisition, and long-term revenue growth.
Influencers and Affiliates
Develop authentic partnerships that expand your reach and drive measurable results. From influencer sourcing and outreach to affiliate program setup and management, every collaboration is designed to align with your brand and audience. Focus on long-term relationships, track performance, and turn trusted voices into consistent revenue channels.
Advertising and Public Relations
Drive targeted growth through strategic paid media across Google, Meta, and other key platforms, with campaigns built, tested, and continuously optimized to reach the right audience and maximize return. Expand that impact through public relations, print, and strategic placements that build credibility, increase visibility, and keep your brand top of mind.
Sustainability & Social Impact
Lead with purpose by integrating sustainability and impact into your business strategy. Create systems and campaigns that reduce environmental impact while supporting long-term growth. Strengthen brand alignment with communities and causes through partnerships, philanthropy, and fundraising initiatives. With experience working alongside 501(c)(3) nonprofits, efforts are designed to be both authentic and effective.
Corporate Travel & Retreat Planning
Plan seamless, memorable experiences for your team or audience with full-service retreat and event coordination. From sourcing venues and securing hotel blocks to organizing travel, itineraries, and curated experiences, every detail is handled with care. Whether you’re hosting a company retreat, client event, or speaking engagement, planning can be paired with marketing support to promote attendance, enhance the experience, and extend impact beyond the event itself.
Website Design & SEO
Build or redesign a website that looks great, performs seamlessly, and is optimized to be found. From SEO strategy and on-site optimization to content and technical improvements, every element is designed to support visibility and conversion. Ongoing website marketing services can include content creation, review generation and management, and continuous optimization to keep your site ranking, relevant, and driving results.
Where ideas take root.
Ready to cultivate a stronger brand strategy?
Book a consultation, launch a targeted campaign, develop a 3-month brand growth package, or establish an ongoing partnership designed to build brand equity, expand visibility, and drive meaningful engagement.
