My strength is seeing how the pieces connect: brand, audience, messaging, content, campaigns, creative, customer experience, partnerships, community, marketing operations, and the larger goals all of that work is supposed to support.

I don’t believe every marketing problem needs another tactic. I start by asking questions, understanding what’s actually happening, and identifying which work is worth doing.

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A career built around connection

My career began at Barnes & Noble, where I managed community relations and built partnerships that brought books, schools, families, and neighborhoods together. I organized programs, fundraisers, storytimes, and early digital initiatives that showed me something I’ve carried through every role since: connection and commerce can support each other.

From there, I built a company supporting artists, filmmakers, and creative venues—helping local talent find audiences, shape their identities, and make creative work more sustainable.

I later joined a digital marketing agency and led teams across strategy, creative, and client management. That experience strengthened my ability to look across an organization, connect different disciplines, and turn insight into coordinated marketing work.

Today, through Plant & Promote, I advise businesses, organizations, leadership teams, and marketing departments. Sometimes I’m helping a business owner figure out what comes next. Sometimes I’m working alongside an established team. Sometimes I’m helping lead the marketing department itself.

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You work directly with me

Plant & Promote is intentionally an independent consultancy. I’m the person learning your business, asking questions, identifying opportunities, developing recommendations, building the strategy, and helping determine what happens next.

I don’t pretend one person should be an expert in every specialty involved in modern marketing. When a project calls for additional expertise, I bring trusted creative and technical specialists into the process.

You get a strategic partner who understands the whole picture, with access to specialized expertise when you need it.

Beyond client work

I also create independent media and personal projects, including It’s Poppy Culture and Seattle Revues. Those projects give me space to experiment, build audiences, tell stories, and stay close to the practical work of turning ideas into living brands.