INDEPENDENT MEDIA • CREATIVE EXPERIMENTS • OWNED PROJECTS
Personal Projects
I don’t only advise brands. I build things, too.
My independent projects are places to explore ideas, create audiences, tell stories, test formats, and turn curiosity into something real. They’re also part of how I continue learning—by doing the work of naming, positioning, creating, publishing, promoting, and growing projects from the ground up.
It’s Poppy Culture
An independent project exploring pop culture through Jessie’s creative and editorial perspective.
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Seattle Revues
A Seattle-centered project with room for local stories, culture, experiences, and reviews.
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More projects
This page is designed to grow as new experiments, collaborations, and ventures take shape. Each project can have its own image, short description, current status, and link.
What these projects demonstrate
- Brand development and positioning
- Editorial judgment and storytelling
- Audience and community development
- Content strategy and production
- Creative direction and experimentation
- The ability to turn an idea into a living brand
These projects are personal, but they’re also practical examples of how I think, make, and grow.